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Frame & Flow
New service · Founding pilot

Some of your customers can't complete the journey. Find out where — and fix it.

We test how customers with disabilities experience your website and turn the barriers we find into a prioritized, developer-ready fix list.

Async · Fixed price · No sales calls

/ why it matters

Barriers your analytics will never show you.

When a customer can't operate a menu by keyboard, hear what a product image shows, or get past a form error they can't perceive, they don't file a complaint — they leave. The visit looks like any other bounce.

Silent lost customers

More than one in four U.S. adults has some type of disability. Barriers on key pages quietly turn away real customers — and the people shopping alongside them.

Invisible in your data

A blocked checkout by keyboard looks identical to ordinary drop-off in analytics. Finding it takes testing the way these customers actually browse.

Fixable, not fuzzy

Most barriers are specific and repairable. The point of the Snapshot is a short list of concrete fixes — not a lecture about accessibility.

Better for everyone

The same fixes that remove barriers — clearer focus, labels, errors, and structure — tend to make the site easier for every customer on every device.

/ what we test

Up to six key customer flows.

The review follows the paths your customers actually take, on the templates that matter most.

HomepageFirst impression, orientation, and navigation
Collection / categoryBrowsing, filtering, and finding products
Product pageUnderstanding options, images, and choosing
CartReviewing, changing, and confirming items
Checkout entryStarting checkout, as far as testable
Contact / accountReaching a human or managing an account

How each flow is tested

Keyboard-only navigation

Can every step be reached and completed without a mouse?

Screen-reader passes

Do names, labels, and structure make sense when read aloud?

Zoom and reflow

Does the page stay usable when text is enlarged?

Mobile behavior

Touch targets, responsive layout, and small-screen flows

Findings are reviewed against WCAG 2.1 AA as an orientation framework. Automated tools assist discovery, but only barriers a human has reproduced make it into your report.

/ what you receive

A fix list your developer can start on Monday.

Snapshot Report (8–12 pages)

Prioritized findings in plain language: what the barrier is, who it blocks, and why it matters to the business.

Screenshots and annotations

Each confirmed barrier is documented with visual evidence, so your team can see exactly what we saw.

Developer-ready tickets

Confirmed barriers become specific, scoped tickets your developer can pick up and ship — no translation required.

One async Q&A round

After delivery, send your questions within 14 days and get written answers. No meetings required.

/ what barriers look like

The kinds of barriers this review finds.

Illustrative examples of common, real-world barrier patterns — typical of what the Snapshot looks for on consumer sites.

Example barrier type

The unreachable checkout

A checkout or add-to-cart button that keyboard users can never reach, because focus gets trapped or skips past it entirely.

Example barrier type

The silent product image

Product photos with no usable text alternative, so a screen-reader user can't tell colors, styles, or variants apart before buying.

Example barrier type

The invisible form error

A form that rejects a submission but announces nothing and marks nothing clearly — the customer only knows it didn't work.

/ founding pilot pricing

One fixed price. One clear deliverable.

The founding price is available to the first five stores while the pilot proves out its delivery workflow. Optional remediation or post-fix verification can follow the report — quoted only from the ticket list, never before it exists.

Claim a founding spot

Website Accessibility Snapshot

$450founding price · first five clients

Standard price: $950

  • Up to six key pages or customer flows
  • Delivered within 10 business days of confirmed scope and payment
  • Async by default — no meetings required
  • One written Q&A round within 14 days of delivery
  • Snapshot fee credited toward a remediation package booked within 30 days

/ the bigger picture

Accessibility is customer experience.

More than 1 in 4 U.S. adults has some type of disability, according to the CDC. That makes accessible design part of serving a broad customer base — not an edge case.

When a menu, checkout, booking flow, or form fails for keyboard or screen-reader users, the business loses the same things it would lose through any other broken journey: attention, trust, and customers.

The useful response is to test the paths that matter, confirm the barriers people actually hit, and give your team a clear order for improving them.

Each Snapshot focuses on practical improvements in selected customer journeys, with findings manually verified and translated into clear next steps.

Sources: CDC — Disability Impacts All of Us · ADA.gov — Guidance on Web Accessibility and the ADA

/ focused scope

A focused review, built to be useful.

What you receive

  • A focused, human-reviewed accessibility assessment of selected customer paths
  • A prioritized, WCAG-oriented improvement roadmap
  • Developer-ready tickets for every confirmed barrier
  • A fixed-scope, fixed-price, async engagement

How the scope works

  • Up to six selected pages or customer flows
  • Findings manually reproduced and prioritized by impact
  • Clear recommendations without raw scanner noise
  • Optional implementation and post-fix verification

The review covers the selected flows as they exist on the review dates. If your site changes, Frame & Flow can verify the updated work or scope a follow-up review.

/ questions

Common questions.

What platforms do you review?

Any public website — Shopify and other e-commerce platforms, booking and service sites, and custom builds. The review runs on the live site as a customer experiences it, so no platform access is needed.

Will this touch or change my website?

No. The Snapshot is a read-only review of your public site. Nothing is installed, changed, or connected.

What does the Snapshot cover?

The Snapshot is a focused, WCAG-informed review of the customer journeys that matter most on your site. It identifies verified barriers, explains their impact, and turns them into practical next steps your team — or Frame & Flow — can act on.

Who actually does the review?

A human. Automated tools help with discovery, but every finding in your report is manually reproduced and verified before it's written up. Raw tool output is never passed off as findings.

What happens after the report?

Three options: hand the tickets to your own developer, request a fixed-scope quote from Frame & Flow for selected fixes, or request a post-fix verification review once changes ship. The Snapshot fee is credited toward a remediation package booked within 30 days.

How do we start?

Email your website address and your most important customer flow. We'll confirm fit, scope, timing, and price by email — async, no sales calls.

Ready to see what your customers see?

Email your website address and your most important customer flow. You'll get a clear answer on fit, scope, and timing — by email, at your pace.

Send us your website

benjamin@frameandflows.com · Founding price limited to the first five stores